Travel Loyalty News

Global Hotel Alliance notches up 21 million members after signing up Spain’s NH Group. It might now have an eclectic mix of global independent brands, but will need to watch its rivals' next steps closely: if they're not merging, they're leveraging their considerably greater size and scale to secure new loyalty partnerships outside traditional hospitality channels.

Travel brands have a unique opportunity to realize greater potential from their loyalty programs. Through creative merchandising that allows travelers to earn points and miles in different ways, they can grow ancillary revenue, build more meaningful customer relationships, and increase lifetime value.

Travelers on private jet-like airline JSX just got another perk beyond skipping busy airport terminals and security queues: they can now earn points in United Airlines' MileagePlus loyalty program.

As the global pandemic subsides, the hospitality industry is seeing a surge in leisure travel. To help hotels attract this growing segment with stronger loyalty programs, iSeatz has released its “State of Loyalty: 2022 Hospitality Ancillary Report”, with key insights into the competitive landscape of ancillary offers.

Traveler expectations have shifted dramatically since before the pandemic. To capture demand in a competitive market, independent hotel brands need to deliver a compelling alternative to the traditional loyalty programs offered by the large chains. The challenge? Scaling up their infrastructure, support systems, and marketing reach without losing their individuality.

Japanese startup Kabuk Style has thousands of travelers booking hotels and guesthouses via subscription. A recent promotion with the airline JAL boosted the company's profile.

Uber may not become a superapp anytime soon, but wants to become a bigger part of your journey and everything you do in it, that is for sure.

What comes next for travel loyalty?As travel returns, brand loyalty and retaining trust with long-standing customers is more important than ever. With an increased focus on the customer experience and…

Good morning from Skift. It's Friday, May 13, in New York City. Here's what you need to know about the business of travel today.