Travel Loyalty News

Some hoteliers may welcome the opportunity to work with Tripadvisor on improving their rankings, but Tripadvisor will be challenged to show that its reputation management service will pay as much attention to reviews on Google and Facebook.

Oasis is yet another example of how the travel sector has been testing the subscription model this year. But the company's on-again, off-again investment history with Accor, Hyatt, and Vacasa hints at a broader story. Blended hospitality with leisure travelers is difficult to do at scale.

As many companies opt out of their long-term leases for some of their offices, they face a new need for more team gatherings to ensure collaboration and company culture among distributed teams. This trend is an opportunity for the travel sector.

This deal between the lodging brand and the co-working program could not have come at a better time. Selina has the real estate that Remote Year needed to be cost-effective, and Remote Year has the digital nomads Selina could use to drive its growth.

Travel companies such as CitizenM, Sixt, Trafalgar, Manifest, Bidroom, Upgrade Pack, eDreams Odigeo, and Selina are dabbling in pay-by-month subscriptions. Early signs are promising.

In this breakout session video recording from Skift Global Forum, we hear from Criteo about the evolution of loyalty and advertising amidst shifting consumer behavior patterns.

Airlines built loyalty programs around spend thresholds rather than miles traveled in recent years. The pandemic may catapult airline and hotel loyalty programs into becoming less transactional and more experiential and creative.

Travel demand continues to rebuild at a slow pace due to Covid-19 border restrictions and health and safety concerns. Travel brands can shore up confidence and build loyalty by engaging with customers in meaningful ways throughout the travel journey, which includes pre- and post-trip airport touchpoints.

Delta Air Lines needs cash. Its SkyMiles program is one of its only remaining profitable assets. The airline is being smart in using it to secure new funding.

Skift cited the subscription model as one of the megatrends to watch in travel this year. So we were intrigued to see that Inspirato and BeRightBack, two pure-play efforts at being the "Netflix of travel," have withstood the pandemic assault rather well.