Travel Loyalty News

Travel buyers stand to gain from dynamic pricing, but this could just be a quick win if hoteliers take a longer term view of that pricing after a recovery.

Designing a loyalty program solely focused on collecting huge numbers of points is no longer enough. In order for loyalty to deliver results in today’s rapidly changing hospitality sector, owners and operators need to reassess why they operate a loyalty program in the first place.

Designing a loyalty program solely focused on collecting huge numbers of points is no longer enough. In order for loyalty to deliver results in today’s rapidly changing hospitality sector, owners and operators need to reassess why they operate a loyalty program in the first place.

The subscription model continues to show promise in travel.

United opened some of the books for its MileagePlus program. It's a highly lucrative operation, based mainly on sales of miles to third parties, including credit card companies.

Before Covid-19, many airlines were skeptical about subscription services. They feared selling cheap seats and not having enough inventory available for big-spenders. But times may be changing.

Loyalty programs are huge businesses for airlines. The American Airlines program, for example, is worth an estimated $30 to $35 billion. At those kinds of valuations, airlines cannot let their schemes atrophy. They need to keep them relevant.

The coronavirus pandemic has brought about unprecedented challenges to both travel providers and their customers. While policies and procedures are constantly in flux, there are some steps travel brands can take to clearly communicate with their customers on the right channels at the right time.

In the past two months, travelers have bought roughly 100 million points and miles a day, on average. That's good news for cash-strapped airlines and hotels. They're using promotions to transform potentially costly refunds for canceled travel into less costly miles and points.

Join Skift Airline Weekly and Skift aviation business editors this week for a dive into the top shifts happening across the airline industry. March was a month of historic tumult for airlines, and the prospects are not looking any better in April.