Travel Loyalty News

To meet the travel needs of a CEO, is a luxury leisure agency a better fit than a travel management company? Leisure expertise is useful for serving the customized demands of VIPs, but travel advisors may find that even deluxe business travel requires a corporate mindset.

Change is the norm in New York City’s highly competitive luxury hotel sector. But some iconic properties, like Mandarin Oriental, New York, have had remarkable staying power in the eyes of guests. We explore the keys to its success in this executive interview.

It's getting even harder to not be loyal to United Airlines if you are a frequent traveler in Denver.

Travel brands are beginning to embrace the principles of human-centered design to rethink the way they develop products and experiences. But where does loyalty fit into the equation? Empathy and giving the customer a seat at the table is a great place to start.

Premium Rewards isn't going to change the world as a loyalty program, but it is going to entice business from a new set of travelers. And that might be exactly what Silvercar needs right now.

Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.

Marriott believes it has a responsibility to make every type of lodging accommodation available to travelers. That, in a nutshell, explains the company's activity — and challenge — so far in 2019.

Silvercar's new loyalty program is a good incentive for both current and prospective customers to try out the service. It also may be a shot in the arm to a plateauing company.

Attaining direct bookings can be a tough fight, especially for independent hotels that tend to operate on tighter marketing budgets than their corporate counterparts. But if the independents get the tactics right, there’s a lot of room for growth.

United's decision to remove the expiration date from MileagePlus accounts is a small gesture toward improving the lives of its loyalty program members — and could eventually be key to its growth.