Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Hilton will enact phase two of its “Expect Better, Expect Hilton” marketing campaign beginning next week, with a greater emphasis on social media than its previous advertising blitz last fall. The hospitality giant is keen on targeting millennials and Generation Z travelers where they consume most of their media. New creative materials, once again featuring actress Anna Kendrick, are set to appear on Instagram and Snapchat stories, along with Facebook, Twitter, and Pinterest. Hilton also said television, online, and social media ads will continue to educate travelers about the benefits of booking direct and joining the Hilton Honors loyalty program — including price match guarantees with additional discounts and digital key currently availabl