Travel Loyalty News

IHG plans to experiment with moving award pricing in its Rewards Club loyalty program to a dynamic model, which will allow it to price rooms according to demand. The details — and the impact on loyalty program members — will take shape through the year.

The hotel giants are harnessing the world's favorite sport to get the word out about their new loyalty programs. This is a smart move which should give the brands lots of visibility, and entice soccer fans.

Accor's Sebastien Bazin is less keen about acquisitions these days. Instead, he is looking at Accor internally and aims to fix the chain's rather dismal loyalty program. Sports, dining, and entertainment are key experiences that the new loyalty program will address.

Improving customer loyalty in today’s hypercompetitive industry landscape requires travel brands to go beyond customer profiles. They must focus on patterns in behavioral data and provide true one-to-one personalization.

Does this mean that Wyndham's experiment in creating a simple, straightforward loyalty program for the everyday traveler failed? Maybe, but not necessarily. It just means that there are some laws in travel loyalty programs that are there for a reason.

Southwest lags behind some of its competitors in credit card revenue. But it is working on fixing that.

There's much to expect from Oneworld in its 20th year of service, but partners joining with Connect status may be the most interesting development to watch for.

New customers who apply for the Southwest credit card by Monday, February 11, and meet minimum spending requirements will earn one of the airline's companion passes for the rest of the year. The deal sounds too good to be true. But Southwest knows what it's doing. This is probably smart business.

Between credit card pitches and requests for tips, the process of monetizing the airline cabin is starting to wear on frequent flyers.

This week in hospitality, Caesars responds to changing consumer demand, a report finds that direct booking keeps customers in loyalty programs, and a "glamping" startup raises $115 million.