Travel Loyalty News

Some innovative hotels, airlines, and cruise operators are using premium content to deepen their connection with guests and enhance consumer experience.

What makes customers spend money with Chipotle? The loyalty program will go a long way in helping the company to figure that out and influence future purchasing behavior.

The Bonvoyed campaign is certainly the most ostentatious attempt at drawing attention to Marriott’s latent IT issues. If it’s not careful, however, bonvoyed.com may face the same fate as United’s blocked customer activist website, untied.com.

It's been a long time since frequent travelers have seen a promotion as plainly altruistic as the new partnership between American and Hyatt.

Points.com is still too dependent on its mainstay business of loyalty currency swaps for just a few major travel suppliers that are primarily in the U.S. Hopefully, its new cross-marketing deal with Amadeus will help.

Like the other big hotel companies, Accor thinks it has gaps in its portfolio it needs to fill. Let's see if guests feel the same way.

Like Crossover Rewards and Rewards Plus before it, a new partnership between American and Hyatt may help elite loyalty members in both programs earn some extra perks. And with little cost associated, participation is a no-brainer.

Being a member in loyalty programs today is about as engaging as a trip to the auto mechanic. For most, complex rules and constraints take much of the utility out of the programs while other, more motivated travelers simply find them uninspiring. To survive, tomorrow’s loyalty programs will need much more than blockchain — they’ll need true disruption.

We can just imagine what some befuddled viewers of the Oscars were thinking Sunday night, but here are a few guesses: Uhhh, what does Bonvoy mean? Bon Voy ... age? Also, stop trying to make Bonvoy happen.

Wyndham pulled an about-face on its award-winning loyalty program last week. Perhaps aligning every award room in the hotel's network to the same price wasn't sustainable after all.