Luxury Travel

Wealthy tourists are happy to flash a helluva lot of cash to ensure what they are doing has rarely – if ever – been done before.

Just when you started having it up to here with ballyhooed buzzwords like millennials, authenticity and experiential travel, along comes J. Walter Thompson with a whole new compendium of marketing terminology. Let's see what sticks.

Japan lags far behind its Asian tourism competition in attracting Western visitors. As the 2020 Tokyo Olympic Games approach, the country is adopting a new strategy for landing on the region's tourism medal stand.

Under previous CEO Richard Solomons, IHG had looked to fill "white space" in its portfolio and it looks like this plan is continuing under his successor. Despite having a well-established luxury brand, the area is something of a weak spot for the company, with no true high-end offering. It sounds like IHG is well on the way to rectifying this.

While wellness tourism might be growing in popularity, setting up a dedicated cruise line is another matter. First you've got to finance the venture, then you must convince consumers that you're a better bet than the existing lines.

A new cruise line is betting that focusing on a specific market niche will be a winning strategy. We look at the game plan behind the new fitness-focused concept and consider whether it can work out.

2018 will see greater numbers of Asian luxury travelers, but also greater challenges to meet more complex needs. As these travelers want to play in Asia, new high-end agencies are entering, while old ones are restructuring, creating new luxury divisions, or launching new luxury brands.

There's nothing better than a travel CEO, like Filip Boyen of Small Luxury Hotels of the World, who isn't afraid to speak his mind.

Airports are paying much more attention to their retail offering with pop-up shops becoming a popular way to generate buzz and attract new customers.

Airports are the shopping malls of modern times and one of the most effective ways for luxury brands to engage target markets worldwide.