Luxury Travel

Here are the brands that are innovating and getting the lounge experience right.

Despite the popularity and discussion surrounding the Chinese consumer in recent years, it is still a developing market worth watching and studying for nuanced changes and opportunities.

With everyone talking about experience curation and creating a sense of place, can a glitzy advertising campaign focusing on those characteristics actually differentiate a luxury hotel brand?

It is difficult to distill years of nuanced luxury training down into a single program, but Westfield's eagerness to look to luxury hospitality is a sign that it is headed in the right direction.

It’s clear that there are ways in which luxury brands can differentiate their customer experience using artificial intelligence, but it will require a sophistication that is still unseen in the travel industry.

In the luxury travel space, at a macro level, demand is growing for the accumulation of travel memories drawn from transformative moments that resonate deeply with the individual traveler’s ideal of personal fulfillment, and his or her best aspirational version of themselves.

A new Virtuoso survey focusing on coveted luxury destinations for fall and the holidays doesn't cover new territory, but some trends are revealed by reading between the lines.

Should luxury companies introduce lower-priced offerings, or do they risk diluting their brand and/or cannibalizing business from the main brand? We look at how several high-end travel companies are approaching the challenge.

There is no one strategy to win over millennials. Brands should focus on what they offer in terms of quality and then communicate that through as many channels as possible to increase their awareness among this diverse but growing demographic.

High-end travel and hospitality brands must adapt to evolving luxury consumer psychographics to provide personalized experiences aligned with the whims of today’s upscale travelers.