India's middle class is a powerhouse in the travel game. Young, cash in hand, and with a taste for diverse experiences, they're shaping the future of travel.
The #BoycottMaldives movement, fueled by a diplomatic dispute, should be of concern for the Maldivian government. After all, India is the archipelago's biggest tourism source market.
The fact that more people are choosing to travel rather than staying at home is a sign of the Indian economy's recovery and the fact that people would rather spend on travel than anything else.
Indians are increasingly prioritizing travel experiences and the long holiday during the festive season is incentive enough to satiate that wanderlust.
Acquiring a car rental services company is a significant step towards MakeMyTrip's travel superapp ambitions. After all, seamless connectivity is a priority for both domestic and international travelers.
Bollywood's influence on marketing is undeniable. Online travel agencies are cleverly leveraging this by enlisting Bollywood celebrities to sell travel. Let there be lights, camera and action!