Consumers in the West reach almost reflexively for the Google Maps app as the service becomes a nearly ubiquitous utility despite a dearth of messaging and payments. Whether it evolves into the next superapp may depend on whether users really want a do-everything app and the mood of regulators seeking to break up big tech.
Google’s acquisition of Bangalore-based Where is my Train validates the growing importance of rail travel — and the anxiety among competitors of Google's growing reach into travel.
Built-in maps of airport terminals are certainly useful for iPhone users. But this new feature has a long way to go in terms of airports included and the granularity of information available, before it becomes a mainstay for frequent travelers.
The hardware and evolving software on the iPhone removed friction for travelers in immeasurable ways. It also created friction. The iPhone beckons us whenever we have an idle moment, forcing us to miss some of the things that make travel, particularly solo travel, so beautiful.
Does National Geographic's push into original scripted TV signal that the industry is shifting away from bland travel reality shows and snooze-worthy programming about cruises and Las Vegas? We sure hope so.
Location-based marketing is the future of the travel industry. The companies (like Google, Apple and Baidu) that control access to location data via map applications will hold a huge competitive advantage over competitors.
Tourism and hospitality companies have an opportunity with Mapillary to create their own ground-level, photo-based mapping platforms without having to wait for Google Street View teams to create or update them.
TripAdvisor wants to be the go-to place for consumers to find in-destination activities on their smartphones. Citymaps will not only help consumers with map-based attractions' searches but will bolster TripAdvisor's abilities to perform location-based marketing. Expect more of those TripAdvisor notifications when you amble by an interesting tourist spot.
Visit Faroe Islands sees its lack of Google Street View as a hindrance to tourism, so the tourism bureau is making its own "Sheep View." Even if the technology doesn't work perfectly, the project itself is getting attention and might boost tourism anyway.