Articles tagged “marketing”

Airlines are doing the best job at creating shareable travel ads, although the list doesn’t include videos like Gangnam Style that unintentionally promote a destination.

Media attention during Hurricane Sandy worked against A.C.’s tourism industry. It’ll either take time or a major marketing push to erase the image of a drowning roller coaster from the public’s mind.

This will surely win some awards in tourism marketing, but the realities of traveling around India aren't as fun or gorgeous. Infrastructure, including transport networks, leave a lot to be desired and inhibit more tourism growth.

Kayak for Priceline in some ways is like TripAdvisor for Expedia, although Priceline is eager to acquire Kayak, and has no intent on buying it in order to spin it out, as Expedia did with TripAdvisor.

TomTom takes the cake this week, the ad has been a big hit -- at least as far as ads go -- on YouTube

An old boys' club mentality and careless spending practices won't cut it, if indeed the latest Congressional allegations about Brand USA are true. Meanwhile, it is premature to pass judgment on Brand USA's marketing efforts. That verdict will come when visitors' numbers come out next year.

Though China's an example here, happens all the time in India as well. In a globally connected world, U.S. and European brands can't just work off foreign brand aura, the positioning has to be consistent enough.

It's no surprise that Facebook would intensify its efforts to wrangle marketing dollars from the travel vertical. There are no clues about whether Facebook will merely continue to merely host others' travel apps and take advantage of its audience, or whether travel e-commerce on its own is in the game plan.

This six-month study found that although hotels recognize marketing opportunities on social media, they are applying renewed focus on direct bookings and corporate partnerships for strategies they can measure.

The evolution of U.S. airlines over the last two decades, as reflected through the ads of an airline that went from upstart regional scrapper to the nation's foremost budget carrier.