Articles tagged “marketing”

For now the audience for individual travel bloggers is minuscule, so consumer effects are still unknown despite the claims, but over time the travel industry will have to answer questions about "buying" influence.

BrandUSA has hyped itself a bit too much since it was launched, and has gone though its share of management troubles. Now it needs to keep its head down and deliver.

Again, simplifying the visa process would help a lot, but that comes pre-branding. India's a huge potential market, no doubt.

General tourism boost based on Olympic medals for these small nations may be a stretch, but sports tourism is good niche to focus on, especially to attract sports events and meets in these venues.

Rather than plaster a single fashion brand all over a hotel, hotels like the W are opting to host fashion shows that create a buzz by providing content for the hotel’s social media platforms.

Staycations was a terrible term for local travel. And local travel as a trend, the engine of local development, isn't going away, it is just morphing in various ways.

Sure, "Borscht Belt" doesn't make visitors think of romance or nature, but generic taglines that mean nothing don't help to distinguish a destination at all.

It's relatively hard to track real success, but surveys by Brand USA in England say that its residents are 14% more likely to travel to the U.S. following the marketing push.

Is it too much to ask to see the total price of an airfare, hotel room or car rental up-front? The DOT rule is a positive step forward; this stuff can't be left to the free market.

It's no surprise that Facebook would intensify its efforts to wrangle marketing dollars from the travel vertical. There are no clues about whether Facebook will merely continue to merely host others' travel apps and take advantage of its audience, or whether travel e-commerce on its own is in the game plan.