Articles tagged “marketing”

This six-month study found that although hotels recognize marketing opportunities on social media, they are applying renewed focus on direct bookings and corporate partnerships for strategies they can measure.

More than half of surveyed travelers admit to taking home toiletries - but that's just fine with these upscale brands that want travelers to try (and get addicted to) their products.

The evolution of U.S. airlines over the last two decades, as reflected through the ads of an airline that went from upstart regional scrapper to the nation's foremost budget carrier.

Vermont isn't the first destination to copy Sweden -- that honor goes to New Zealand -- and as long as there are tourism marketing managers short on ideas, it certainly won't be the last.

Stephen Kaufer isn't going to be the most popular guy on Wall Street, but TripAdvisor's attempt to crunch user data and pour money into Facebook marketing to get better conversions for advertising partners, looks like a sage move. If analysts, looking for immediate results, don't like it, they can always write a review.

Spoof though it is, Kimmel's fake campaign trades in the stock images of Canada as many Americans see it. Maybe it does need that rebranding.

Blogging has real benefits for destination marketing, but the iAmbassador program (and others like it) create a false sense of value based upon a wave of chatter without any corresponding mainstream interest.

You want logos and mottos to have staying power for more than a year or two; you want "I Love New York," not "Canada: Keep Exploring." At least Czech Republic hitched its wagon to Facebook rather than MySpace.

From Chicago's exercise in mock confidence to Kazan, Russia's attempt to explain to listeners where it may be, slogans like these spoke for destinations before social media did it for them.

The idea of a brand police spreading across London wearing purple caps and slapping fines on merchants who are too enthusiastic about selling something to a tourist would be a scene in a British comedy if it hadn't already turned into a farce.