Articles tagged “marketing”

While some experts have no hope that the metaverse will last, some travel companies still see its potential, even if only as a marketing ploy.

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.

If you like to walk through the hotel lobby in your Hawaiian shirt and swim trunks, you might will feel self-conscious at The Ritz-Carlton. But maybe not at a Tommy Bahama property.

Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Pace', with the aim of inspiring curiosity 'for every type of traveller.'

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they're trying new ways of reaching a younger audience.

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

It's ironic that one of the first reported instances of AI taking jobs in the travel industry revolves around Trivago displacing a couple of dozen pitchmen and pitchwomen around the world.

This is the third travel tech company that has completed a layoff in the past month.

Uber has launched a suite of festive programming designed to help customers ‘go anywhere, get anything, and celebrate together this season’.

The relatively recent popularization of local and authentic experiences is nothing new to Accor’s midscale Mercure brand, which is celebrating five decades of championing local communities and cultures with a bucket list of some of the world’s best food and beverage experiences.