Articles tagged “marketing”

Could this Airbnb-HotelTonight collaboration portend greater integration between the two and even signal the start of an Airbnb loyalty program?

Thailand's Minor Hotels is tired of running eight different hotel apps, and customers are tired of downloading them. Moving to an umbrella brand makes sense. The company can consolidate its tech, better recognize its most loyal customers, and drive more direct bookings.

Pop-up events might have started out as a trend but they’ve become an integral part of the marketing mix.

Priceline is using the upcoming March Madness season to push sports-driven travel with targeted hotel deals and new partnerships in its latest campaign.

Will the big AI chatbots — those that survive — ever become online travel agencies in their own right? Booking Holdings' CFO doesn't think so, but the company is trying to prepare for all scenarios.

Vrbo, the underdog in the competition, is getting scrappy with its marketing tactics.

Expedia has been heavily involved in sports marketing, and has been using influencers more frequently, all of which dovetails with the experience of the company's new senior vice president of brand marketing & creative.

Getting more efficient in marketing through AI is certainly a component of this move. At least that's a goal.

A new chapter for Abercrombie & Kent will centralise its websites and social media channels and involve the launch of a travel magazine.

Traditionalists may turn their noses up at companies creating fragrances. However, Air France's new scent is the latest indication that multi-sensory airline marketing is here to stay.