Articles tagged “marketing”

Hotel brands are looking to make loyalty programs even more rewarding. It’s not solely about points, but also about offering choice, flexibility, and personalized experiences for consumers. In addition, hotel brands are focused on supporting the success of their valued travel managers and buyers, who in turn leverage loyalty to drive compliance and a more rewarding travel program for their end travelers and clients.

IHG's new ad blitz is its biggest push for a campaign in a decade. We suspect IHG will have an easier time making itself a household name than it will in turning the word guest into a verb, as its new ads try to do.

Many tourists are hitting the beach with their laptops for a summer of work and play. Travel brands need to make their marketing dollars count and figure out ways to reach them.

Today’s edition of Skift’s daily podcast looks at Hilton’s new marketing positioning, Alaska Air’s business travel worries, and UK tourism’s marketing overhaul.

Hilton risked falling out of the cultural conversation as newer brands like Airbnb made a lot of noise. So the company has responded with new marketing tactics. One of them is putting hotel stays, rather than beaches or sunsets, upfront in its ads. Another tactic is to mock rentals.

Property management companies such as Vacasa and others in the short-term rental sector are under pressure and have been forced to reorganize.

Event tech has been on a roller coaster ride since the start of the Covid pandemic. Now companies have to adapt to new realities and find their unique space in the market in order to survive and thrive.

Today’s edition of Skift’s daily podcast looks at the travel industry’s latest innovators, Turkey and Greece’s Aegean squabble, and human trafficking in hotels.

You know travel is back when....arch rival tour operators G Adventures and Intrepid Travel have both unveiled new ad campaigns targeting commuters across London's transport systems. 

Sustainability is good for the planet, but it’s also good for business. Expedia Group Media Solutions’ Sustainable Travel Study seeks to understand what consumers consider sustainable travel, what trade-offs they’re willing to make, and where they expect to find information to help them make more mindful choices.