Articles tagged “marketing”

As the countdown begins to the Middle East’s very first Federation Internationale de Football Association’s (FIFA) World Cup, host country Qatar now has British soccer star David Beckham promoting the…

Skift IDEA Awards is travel’s annual recognition of excellence in design, creativity, and innovation – honoring the brands and businesses pioneering the industry’s future. See the final results and meet the 2022 winners!

Today’s edition of Skift’s daily podcast looks at Marriott’s new corporate campus, Concur’s new tools, and Choice Hotel’s spring ad campaign.

Watch out for the quiet ones. Choice didn't run any U.S. national TV ads in 2021 and Virgin Voyages was absent during the first seven months of last year. Yet both brands surged to leadership positions in 2022.

Whether it is major online travel agencies selecting focus markets, or under-the-radar property managers like Frontdesk deciding to target second-tier cities, companies always have to strategically pick their spots. Sometimes there can be riches in the hinterlands.

The world’s best professional sports tournament has returned and travel brands hope their association with champions will turn into bookings and visits.

You don't wan't airlines to apologize. You want airlines to get better. There's the starting point in how to message to your customers going forward.

Booking Holdings and Expedia are changing their marketing strategies, a healthy development. Meanwhile, Airbnb widened its marketing edge.

Airbnb's revenue stream wasn't as internationally diverse in the second quarter as it was pre-pandemic, but it is slowly creeping back to that level as international markets open.

Hotels use a branding model that is, for the most part, broken. That reality leaves a gap for savvy marketers to exploit. Here's a refresher on tactics to use according to the professor who literally wrote the book on hospitality branding.