Articles tagged “marketing”

Good morning from Skift. It's Wednesday, March 30, in New York City. Here's what you need to know about the business of travel today.

Travel brands need to make sure the visuals in their marketing are aligned with what travelers — many on Instagram — want today. Sometimes there's a disconnect, according to new data from photo agency Getty Images.

A new type of travel corridor is emerging, particularly between France, Germany and the UK, as tourists stay close to home when booking their first international trips in a long time.

The funding is a nod to the importance of international visitation for America’s tourism economy and the need to rebuild consumer confidence in America as a tourism destination. The timing is on point, ahead of a hoped-for global travel summer rebound.

Just about every travel company — Sonder included — wants more direct bookings because of the lower costs and chance to build customer relationships. Still, Sonder may be at a growth stage where adding distribution channels can be an important hedge against over-reliance on the bigger ones.

Good morning from Skift. It's Tuesday, March 8, in New York City. Here's what you need to know about the business of travel today.

Tour operators need to be attentive to their customers' travel preferences, including favorite airlines. It's possible that many such companies squandered lucrative opportunities for years by not partnering with companies their guests love.

As part of its "connected trip" and loyalty strategy, Booking Holdings argued it can convince hotels and other partners to offer up substantial discounts and perks, and this would spur incremental bookings. But do hotels really want to be a cog in building the Booking.com brand?

The startup Heygo is like a "Twitch for travel" in the sense it's surfing the waves of interest in live-streaming by the creator economy. Destination marketers need to tune in.

By the numbers alone — around 4 million hosts — Airbnb hasn't made much progress in host recruitment despite marketing campaigns, easing the onboarding process, and pairing hosts with super host mentors. But there is a pandemic still going on, and Asia-Pacific has largely not rebounded.