Articles tagged “marketing”

In the long term, it's clear that Airbnb will revisit recalibrating its focus beyond stays and experiences, and will dabble in flights, hotels, and smart-home technology. It would be silly not to.

Consumer behavior is likely to remain in flux post-pandemic, so travel brands must adapt their advertising strategies to prepare for an unprecedented purchase journey and connect with travelers in new ways.

Join Travelport alongside industry leaders for a live webinar that’s set to guide and inspire the travel retail sector as it unpacks existing challenges and future opportunities.

If you're a young travel company that wants to grow, riding the demographic rise of millennials can be the smartest path — with a fresh approach.

Summer travel demand is a much-needed boost to struggling hotels, but we want to hear recovery strategies beyond the next three months. Leisure travel demand doesn’t benefit everyone, so how does the entire industry advance? Find out at next week’s Skift Hospitality & Marketing Summit.

As Covid-19 recovery continues, hotels must turn their attention back to a concern that’s been growing for years and promises to accelerate rapidly as guests come flooding back: rising cancelations.

Both Airbnb and Expedia.com are leaning into U.S. TV advertising in their biggest campaigns in years. Many millennials may not watch traditional TV these days, but the medium is still an important part of brands' advertising mix.

With a big bet on pent-up demand and an expected increase in leisure travel, Accor is doubling down on holidaymakers this summer and beyond, with loyalty offerings leading the way.

There’s one thing we know for sure: Travel will be back in 2021. But it won’t look the same. For travel brands, actionable data from hyper-targeted customer listening will be the key to regain and earn trust, win market share, and ultimately succeed in a post-Covid world.

Entries are now open for 2021 edition of the Skift IDEA Awards, the travel industry’s annual recognition of excellence in design, creativity, and innovation. Apply by the June 28 early deadline for the best entry rate.