Articles tagged “marketing”

Expedia wants to help people find a new travel companion — namely Expedia. We've heard online travel agencies and others vow to become to become less price-oriented before, but fickle deal hunters will make that a tough pledge to fulfill.

Airbnb officials fell in love with the perceived artistry of their TV commercials, which don't have a targeted message. That could produce aftershocks later this year if rivals take advantage.

The impact of Airbnb's new ad campaign seems to be underwhelming to date. But if the idea is to broaden awareness about hosting, Airbnb may be willing to play the long game.

New research shows that travelers that book trips via online travel agencies will play a significant role in hospitality’s recovery. Hoteliers that keep the evolving wants and needs of OTA travelers in mind will have an advantage as properties reimagine how they do business.

Midway through 2020, Expedia Group and its Vrbo short-term rental unit took the high road by not wanting to appear to be taking advantage of host anger at Airbnb's early-pandemic refund policies. But when your new host recruitment plan targets "superhosts," it's clear those calculations are long gone.

New data from AirDNA show that corporate hosts wield huge power on Airbnb's platform despite the fact that individual hosts make up more than 90 percent of hosting's ranks. Airbnb is empowering the growth of these property managers, but the result could be disenchanted hosts and guests.

Airbnb is going with huge brand marketing campaigns in 2021 to take hosting mainstream. But when travel recovers and rivals turn on their performance marketing on Google, will Airbnb de-prioritizing search engine marketing come back to haunt it?

Airbnb CEO Brian Chesky said what the company's customers really want are unique stays and experiences offered by individual hosts. That means expanding Airbnb's hotel business doesn't seem to be the priority it once was. And, oh yeah, the proliferation of corporate hosts like Sonder and others, doesn't mesh with what Chesky believes travelers desire.

You can glean a fair idea of where travel management is heading from these vacancies — and how the pandemic has changed the art of hiring.

In this Skift Online Travel and Distribution Summit video we hear from Ashley Robinson, SVP of customer success at Rokt, about how online travel agencies (OTAs) can develop successful marketing strategies and set themselves up for success as travel starts to recover.