Articles tagged “marketing”

MakeMyTrip hasn't had to tap into its credit facilities recently, and that's a decent sign as it takes advantage of India's tentative Covid and travel recoveries.

In today’s era of accelerated digital transformation, travel brands need to approach the consumer journey with a more nimble mindset. Companies that can bring people-inspired digital business solutions to the table stand a good chance of thriving post-recovery.

A Sri Lanka reopening may be imminent. More importantly, the destination is looking beyond Covid-19 to reposition itself yet again, taking lessons from the Easter Sunday bombings crisis to find its place in the tourism universe.

Domestic travel searches are on the rise, booking windows are getting shorter, and more travelers are dreaming and shopping than they are canceling or changing their trips – new Expedia Group data and consumer research offers clues on how travel companies can best connect with travelers right now.

Airbnb played the Booking.com-like performance marketing game in 2019, and got burned as losses piled up and revenue growth didn't keep pace. A centerpiece of Airbnb's roadshow is to show that its brand advantage and repeat visitor dynamics mean it doesn't have to deploy the same strategy as its peers.

If Airbnb hasn't already devoted resources anew to HotelTonight and expanding its hotel business, the short-term rental giant assuredly will once it goes public. After all, in addition to Google, Airbnb sees online travel agencies, with their wide breadth of accommodations' offerings, as its most significant set of competitors. 

Using an American football analogy, Expedia Group is working on technique and drawing up a new playbook during its bye week. The company claims to not care much about market share dynamics now because travel volumes are low, but it is trying to be ready to come back strong when the game resumes.

The explosion of media consumption around the globe this pandemic year has huge implications for the future of every business sector, including travel. Watch this video to get your head spinning ... well, you'll see.

Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid-19.

In the following report, Skift and Sojern examine how Covid-19 has impacted destination promotion and co-op marketing in 2020. Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, the report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid.