Articles tagged “marketing”

Most travel brands aren't doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they'd better be very clever in terms of sensitivities, or risk brand damage.

It took novel coronavirus to see free organic links from Expedia, Tripadvisor, and Booking.com rise in prominence in Google Search. This isn't necessarily a game changer for the online travel agencies at a time when travel demand is in the tank. It's more like a temporary reprieve from the Google World Order.

It's fairly certain that many Marriott International-affiliated properties will never reopen. CEO Arne Sorenson is showing leadership in being candid about the tough measures the hotel chain has to take to emerge with a business worth running when coronavirus hopefully fades.

Baltimore has strong tourism offerings, but those unfamiliar with the city may have trouble looking past the headlines about violent crime. The tourism board is ready to take control of that narrative.

What does personalization mean in 2020, and what does it look like in a world where customers are becoming increasingly protective of their data? In this webinar, we'll dive into what intelligent advertising and marketing campaigns can accomplish.

It’s never been more critical for brands in the travel industry to understand their customers’ online habits. But getting a clear picture of these habits is difficult. In this webinar, Skift was joined by experts from Epsilon to discuss the growing potential of identity resolution to help solve this dilemma.

Could investors be whispering in Glenn Fogel's ears that what's good for Barry Diller's Expedia Group might be beneficial for Booking Holdings as well? Booking Holdings is usually a first mover in such online travel initiatives, but in this case, when it comes to cost cutting, it appears as though Booking Holdings heard the rumblings emanating from Expedia Group's Seattle headquarters.

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

There's a ton of pressure on Booking.com's new chief marketing officer, especially given the fact that his boss said a few months ago that the brand's creative hasn't been up to par. The company wants to lean into brand marketing, but that means there has to be some stellar advertising to lean into. See the challenge?

The straight talk from Diller and Kern will likely delight Wall Street and rankle former management and current employees. Employees will have to buy into the new vision if there's any hope it will become reality.