Articles tagged “marketing”

Carnival Corp. is eager to communicate directly with consumers, and continues to invest in new ways to do so. It will be interesting to see if potential cruise passengers respond to these new methods of engagement.

By now, most travel marketers know that women are becoming an increasingly powerful segment of travelers. However, being able to speak to this group authentically is often harder than it looks. With nearly half of all women who go online using Pinterest, the platform is a powerful tool for brands looking to truly connect with this group.

Visit Oslo doesn't want to become a shell of itself, lose its Nordic cool character, and attract too many tourists. But it definitely wants a larger slice of international market share, and it is combing through social media for its new campaign to help make that happen.

A new study from Expedia Media delves deep into the behaviors and preferences of U.S. and Canadian travelers.

Brand USA is optimistic about its future and is ending its budget year by meeting its partner contributions' goal. But with international visitation in the U.S. continuing to decline, it hopes to get smarter and more strategic with how it spends its marketing dollars in the coming year.

Travel policies don’t have to be boring, unwieldy documents that employees dread reading. Creating a travel policy that includes visual content and clear language is much more likely to encourage employees to buy into the company's preferences than traditional policies have in the past.

Tourism board websites in 2017 exist in an increasingly diverse world of platforms that have also been readily adopted by travelers as trip-planning resources. Here are some trends we noticed from our review of the world's best tourism websites this year.

If mobile is increasingly becoming a more popular channel, not only for booking and search but also for in-destination travel experiences, this report is proof that hotels have a lot of work to do when it comes to their apps.

With nearly one in four online travel planners using Pinterest as a resource––often beyond the initial inspiration and ideation phase––marketers and advertisers looking to reach travelers should consider the value Pinterest has to offer.

Examine the origins of this increasingly popular discipline in the travel industry Illustrate the behind-the-scenes customer-focused research processes used by some of today’s most progressive travel organizations Provide examples of…