Articles tagged “marketing”

Expedia has been heavily involved in sports marketing, and has been using influencers more frequently, all of which dovetails with the experience of the company's new senior vice president of brand marketing & creative.

Getting more efficient in marketing through AI is certainly a component of this move. At least that's a goal.

A new chapter for Abercrombie & Kent will centralise its websites and social media channels and involve the launch of a travel magazine.

From robots to rock 'n' roll stages, Money20/20's marketing guru Kathryn Frankson has a knack for turning heads and raising eyebrows. But behind the wild ideas and viral moments is a seasoned innovator with some serious wisdom to share.

Traditionalists may turn their noses up at companies creating fragrances. However, Air France's new scent is the latest indication that multi-sensory airline marketing is here to stay.

Choice Hotels really wants you to use your paid vacation days.

The U.S. Supreme Court heard arguments Friday from TikTok's Chinese parent company, which is attempting to block a law banning short-form video apps. What's at stake for the travel industry? Here's a Skift explainer.

TikTok's move into travel-specific advertising signals its growing influence in the sector and challenges the perception that it's just for Gen Z dance videos.

Destination marketers are looking for more ways to interact directly with visitors since suppliers like hotels, airlines, and travel agencies typically manage customer relationships. By partnering with companies that can deliver data and insights that accurately track visitation, destinations can better engage with real people who are a good fit for repeat business.

As someone who has devoted all of my life to media, it pains me to say this: consumer travel media, in its current incarnation, is dead. The world has changed, and it’s time for us to move on.