Articles tagged “marketing”

Priceline is using the upcoming March Madness season to push sports-driven travel with targeted hotel deals and new partnerships in its latest campaign.

Will the big AI chatbots — those that survive — ever become online travel agencies in their own right? Booking Holdings' CFO doesn't think so, but the company is trying to prepare for all scenarios.

Vrbo, the underdog in the competition, is getting scrappy with its marketing tactics.

Expedia has been heavily involved in sports marketing, and has been using influencers more frequently, all of which dovetails with the experience of the company's new senior vice president of brand marketing & creative.

Getting more efficient in marketing through AI is certainly a component of this move. At least that's a goal.

A new chapter for Abercrombie & Kent will centralise its websites and social media channels and involve the launch of a travel magazine.

From robots to rock 'n' roll stages, Money20/20's marketing guru Kathryn Frankson has a knack for turning heads and raising eyebrows. But behind the wild ideas and viral moments is a seasoned innovator with some serious wisdom to share.

Traditionalists may turn their noses up at companies creating fragrances. However, Air France's new scent is the latest indication that multi-sensory airline marketing is here to stay.

Choice Hotels really wants you to use your paid vacation days.

The U.S. Supreme Court heard arguments Friday from TikTok's Chinese parent company, which is attempting to block a law banning short-form video apps. What's at stake for the travel industry? Here's a Skift explainer.