Articles tagged “marketing”

Marriott ditches mundane advertising tropes in its new marketing campaign. Instead, it tries to tap into the emotional alchemy of travel itself.

Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033.

TravelPerk marks its 10th anniversary with a new brand identity that reflects how much the company, its customers, and the world of work have evolved — all while racing to become a fully integrated travel and expense platform.

The billboards are a nice attention-grabber for Savvy. If Savvy can scale its business, then it might really become part of the conversation.

Could this Airbnb-HotelTonight collaboration portend greater integration between the two and even signal the start of an Airbnb loyalty program?

Thailand's Minor Hotels is tired of running eight different hotel apps, and customers are tired of downloading them. Moving to an umbrella brand makes sense. The company can consolidate its tech, better recognize its most loyal customers, and drive more direct bookings.

Pop-up events might have started out as a trend but they’ve become an integral part of the marketing mix.

Priceline is using the upcoming March Madness season to push sports-driven travel with targeted hotel deals and new partnerships in its latest campaign.

Will the big AI chatbots — those that survive — ever become online travel agencies in their own right? Booking Holdings' CFO doesn't think so, but the company is trying to prepare for all scenarios.

Vrbo, the underdog in the competition, is getting scrappy with its marketing tactics.