Articles tagged “marketing”

Tourism Australia is leading the industry in marketing practices, which means it must continually innovate on its most successful campaigns and test new ones to find what sticks and gets travelers to commit to the often long-distance journey down under.

This week's companies are from completely opposite corners of the world, but their similar approach to branding shows the universal trends in travel marketing.

With the rise of user-generated content, marketers have been given a new tool to inspire consumers to travel. Download this article from Rivet for free!

Spurred by economic factors and shifting guest expectations, the all-inclusive resort segment is rapidly expanding with more luxury product, local travel experiences, and age-delineated services targeting a wider range of international consumer demographics. Download this report for FREE!

How all-inclusive resorts have evolved since its inception to now How the rise of millennials, health and wellness tourism, and volunteer tourism is sparking change in the industry Key growth…

Given Booking.com's digital prowess, its new service for hotels is likely to be an attractive one for a segment of the hotel market. But isn't it ironic that Booking.com is poised to get more involved in hotels' digital operations just when European regulators are trying to limit its influence?

Which ads get credit, and how much, toward the last click? Damn, it's complicated. Some travel companies are just now transitioning from analysis to action.

Consumers are faced with more options during travel booking than ever before, a near overwhelming amount that can be cause to abandon purchases. Smart travel marketers are finding that reducing choices actually increases conversions.

Barcelona's reputation as both a Spanish and international destination is part of what makes it the region's greatest draw, which also translates into visits up and down Catalonia's Mediterranean coast.

The future of hotel marketing revolves around the creation of content, event and social media ecosystems designed and managed to better engage the next-generation consumer throughout the research phase and travel journey.