Articles tagged “marketing”

Travelocity has left the gnome behind before, and it's come back to it in times of need. Maybe the gnome should just take a long vacation and wait for their call when they get desperate.

With the rising demand from today’s travelers for unique experiences, hotel brands are investing heavily in custom content for their individual properties online. Rather than competing for search ranking, hotels and brands now need to figure out how to work together in order to maximize their marketing efforts.

Skift released a premium Trends report last year, on the big business of Lesbian, gay, bisexual, and transgender travel. In light of the historic U.S. Supreme Court decision making gay…

Traditional travel media has been upended in recent years and so has the massive PR machine that touches every part of the travel industry. Understand the changes by listening to this episode of the Skift Podcast.

Travel articles often have the power to connect with all five senses in ways photos and videos can't but the moral here is any multimedia travel content needs good writing to appeal to a millennial audience.

In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers…

Summer and winter recess is truly one of the best times to push people to explore new destinations and seek adventure.

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to…

Learn how to build better guest relationships with this on-demand webinar brought to you by Skift and Revinate.

It's near impossible to measure the exact influence a slogan has on getting tourists to a destination, but Virginia is certainly making the most of its catchphrase by getting small businesses onboard and creating revenue opportunities.