Articles tagged “marketing”

Advertising technology is changing how marketers drive people to booking in digital, gone are the days of just search engine marketing.

Travel consumers have voiced their demand for hotel brands to inject more compelling travel content into their websites. It seems Peninsula Hotels was listening.

There's lots of goodwill around Brand USA, but that could quickly dissipate if the marketing organization continues to take credit for others' work in an attempt to win new funding from Congress.

Drone videos are a new arsenal that travel marketers should be looking at seriously now, while the novelty wow factor lasts. There is a lot to learn from amateur enthusiasts and independent video professionals, all of whom converge mostly on Vimeo.

This week's ads take inspiration from viral videos, national statistics, and sporting events to add relevance to destinations outside of the usual tourist attractions.

Creating content is one of the biggest challenges brands face today. Marriott's strategy of looking inward for inspiration -- from employee stories to more graphic press releases -- is a strong starting point for any company looking to better engage and connect with customers online.

Tourism Australia is trying to create a sense of urgency in travelers pushing off a trip to Australia. The campaign will succeed for those that win a trip, but for others still wary of the journey, it'd be smart to raise awareness of the cost and length of such a trip.

In today's global world, it's not enough to simply transplant a brand concept in a new country and call it expansion. Brands need to find the balance between maintaining their core principles and adopting to local expectations that resonate with their targeted customers.

This is most definitive state-of-the-market report on this big-growth sector in travel. Get it today.

Amtrak has big marketing ambitions, but is still decades behind rail in other countries. It will need capital to make real tech advances before Americans will start to love rail service again.