Articles tagged “marketing”

In a new era of experiential marketing, hotel groups like Benchmark Hospitality are finding power in storytelling to celebrate both employee and guest relationships.

These simple but beautiful ads should be a cornerstone of the new American brand, which can carve a space for itself, at least in terms of marketing, as the airline Americans deserve to fly.

Content is king and tourism marketers are realizing that giving travelers a place to dream about, even before they are ready to book, is key building a brand and relationship with future visitors.

The travel junket is expanding outside of the usual blogger circles with Amtrak tapping an even more influential set of social media users. The company's quick response to social suggestions is creating a new and unexpected marketing opportunity.

"Honest to Goodness Indiana" speaks authenticity, and more of a statewide focus than "Restart Your Engines," but forward thinking? We see nothing forward-thinking about the branding or the campaign. Sorry.

United is vying for a viral ad by making brand ambassadors out of Olympics stars. Anything to take the focus off the airline's ongoing post-merger blues.

Some travel suppliers who feel confident that they're engaging with the next generation traveler just because they have social media channels are unaware of the value of custom content to share on those social media channels. And why it's valuable to those travelers.

The Canary Islands' new campaign is gorgeous and easy to share making its impact much more powerful than any standard campaign it could have created on its own.

With the combination of local advice and low-cost production, this type of campaign fits well within Airbnb's sweet spot.

Destinations maximize the reach of their campaigns by targeting New York City during the Super Bowl when visitors from around the country also see the ads.