The dollar's decline is splitting the hotel industry along regional lines. European and Asian chains are feeling the pinch while U.S.-based operators barely mention the turbulence.
For today’s pod we look at Airbnb’s aggressive expansion approach, IHG’s good news in the U.S., and Melia’s equally good news about Mediterranean numbers.
Meliá's ability to stay profitable while expanding is notable. CEO Gabriel Escarrer tells Skift he's turning the group into a global resort operator, not just a Mediterranean one.
Based on their six-year growth rates, Hilton Honors is expected to surpass Marriott Bonvoy's membership count in mid-to-late 2026. Other loyalty programs with standout growth rates include Hyatt and IHG.
We bet that Hyatt or one of its rivals will partner with Meliá by 2025, adding a bigger loyalty program and scale efficiencies. But the Spanish leader in resort locations worldwide should reject any offer that would dilute its strategy. Call it turn-down service.
Meliá has followed the path of Disney and Carnival to introduce wearable tech. But it has taken the concept further, enabling nearby merchants like Starbucks to also accept payments made by guests via its new smart wristbands.