Ascott got its start providing extended stays for corporate travelers. But it hasn't opened enough properties in places where people dream of vacationing. So expect it to buy resorts.
The sale further shrinks Sabre compared to its larger competitor, Amadeus. But it will benefit from less debt and more focus on its distribution business.
The sale of EasyHotel underscores how hard it was for the brand's founder to replicate his success with airlines in the hotel world. It also reveals one real estate investor's faith in budget hotel investments in Europe.
Typically, in mergers, the bigger fish swallows the smaller one, stamping its quirky innovations into corporate conformity. This deal is attempting something different.