The sale of EasyHotel underscores how hard it was for the brand's founder to replicate his success with airlines in the hotel world. It also reveals one real estate investor's faith in budget hotel investments in Europe.
Typically, in mergers, the bigger fish swallows the smaller one, stamping its quirky innovations into corporate conformity. This deal is attempting something different.
Let freedom ring. Tripadvisor can call its own shots now without running major decisions through a parent company that at times had different interests and priorities.
Corporate acquisitions often work like this: Big Company buys a Cool Brand and then dismantles what made it cool. Marriott’s CFO told Skift that won't happen to CitizenM.
Sabre's sale of its hotel reservations tech should help the travel tech company focus on its core airline business. It's notable that a PE firm rather than a rival player, such as Oracle or Cendyn, chose to buy.