Articles tagged “messaging”

Given all the hype about messaging, it's eye-opening that only one out of eight American travelers say they have electronically chatted with a travel brand.

The Facebook app now enables users to tap a Book Now button and has easy to use tap to call or messaging features with the venues. This is an important step by a company with a mammoth user base.

Facebook will be cracking down on how many ads it includes in newsfeeds, which could impact some brands' ad performance. Instagram, however, is a promising bet to make if brands are thinking longer term about ads, who they'll reach and how they'll be seen.

The past year was one when consumers in the U.S. began communicating with major brands via messaging apps more intuitively, travel being no exception. But the time and money it takes to test and invest in this complicated technology is significant and 2017 will likely involve more testing and learning for brands before they fully understand what most travelers want when they open a messaging app and rattle off a question.

Young travelers may have a new reason to consider Alaska Airlines -- the carrier just opened up free mobile messaging on all of its WiFi-equipped flights.

Learn best practices for mobile messaging strategies with this video recap of our recent #SkiftWebinar hosted by LivePerson!

Like smartphones themselves, mobile messaging has become ingrained in our everyday lives. Register for this upcoming #SkiftWebinar hosted by LivePerson to learn the most effective mobile messaging strategies for travel brands .

Smart travel companies already know that the Chinese travel market will be absolutely crucial to their future growth and success. But the way they approach that market is what counts, and to do so, they need to be well-informed and tech savvy.

While we'd probably cut these response times in half or maybe more before we start to get frustrated, the importance of this survey lies not in how long people are willing to wait for a response to a hotel service request made by text, mobile apps, email, or social media. It's the fact that more hotels need to be paying attention to these channels and instituting better standards for addressing requests that come through them.

The AskTSA team did a surprisingly good job answering our queries on Facebook Messenger. But if you're expecting prompt responses on your way to the airport, you may not hear back in time.