Articles tagged “metasearch”

Can Trivago really emerge from the coronavirus crisis in a stronger position? It appears to be making similar bets to what others are doing, but perhaps its speed can be an advantage. On the other hand, Google Travel will still be encroaching — with more than ample firepower.

Surprises will inevitably pop up that Glenn Fogel, Steve Kaufer, and others can't envision now about what the travel industry may look like in 2022 and beyond. So the duo, both 20-year travel industry veterans, may be wrong about some crystal ball assumptions, but that doesn't mean their companies won't be able to adapt.

It took novel coronavirus to see free organic links from Expedia, Tripadvisor, and Booking.com rise in prominence in Google Search. This isn't necessarily a game changer for the online travel agencies at a time when travel demand is in the tank. It's more like a temporary reprieve from the Google World Order.

Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place.

This report explores the impact of Google across the travel supply chain, from rivals in the metasearch space to uneasy allies at the online travel agencies and brand clients that can use Google tools to reach their audiences.

The straight talk from Diller and Kern will likely delight Wall Street and rankle former management and current employees. Employees will have to buy into the new vision if there's any hope it will become reality.

Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can't control, including Google's incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch spend.

No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google.

Question: At Tripadvisor, as a controlled company, what mechanisms did minority shareholders have to pressure Chairman Greg Maffei to make dramatic changes? Answer: Relatively few.

With potential pressure from U.S. regulatory authorities and perhaps displeasure from airlines, Google is making the biggest change to the way it monetizes flight search since it launched Google Flights in 2011. Perhaps free search engine optimization for flights isn't dead after all.