Articles tagged “metasearch”

Trivago is about 12 years old but has the attitude of a startup because the company's managing directors believe this is still the beginning of the beginning of Trivago's growth. Reduce advertising to focus on profitability? Forget about it — there are too many markets to conquer.

Trivago is hotel-only and is focused on growing its own brand without the headaches of trying to figure out what to do with an additional brand. Trivago isn't talking about it, but would gladly leave it to Kayak to try to determine what to do with multiple brands such as Momondo and Cheapflights.

If you think metasearch revolutionized the act of shopping for travel, wait until these sites truly harness all the data out there.

Mondee, a travel technology company in California, paid $2.89 million for the Fly.com domain name, according to our sources. But the story behind this secretive company is also a broader tale about private equity, ethnic travel, and how airlines distribute their lowest-priced tickets.

Tune in for insight from travel metasearch executives about advertising, standing out in a crowded field, and trying to create product that users will love.

There ain't no such thing as a free booking.

TripAdvisor may be making progress on personalization and the balance between searching and booking, but we're not sure whether it has found a message that will resonate with consumers -- one that's different from Kayak's and Trivago's.

TripAdvisor hasn't abandoned letting customers book on TripAdvisor but it has dramatically downplayed the feature in favor of the more lucrative metasearch option. With Trivago and Google making gains in a hyper-competitive sector, TripAdvisor couldn't stick with a strategy that wasn't working.

In this video from Skift Forum Europe, CEO Gareth Williams explains why his travel price-comparison is finding inspiration from Chinese online retailer Tmall. He says brands need to be able to stand out better from their competitors in search results.

TripAdvisor is getting more sophisticated about prodding customers to book hotels on TripAdvisor or to more effectively refer them to partner sites. In an apparently modified strategy, TripAdvisor is finding religion in being agnostic about where its users book hotels.