Don’t Look for Trivago to Jump on the Metasearch Buying Spree
Photo Credit: Trivago CFO Axel Hefer thinks huge acquisitions would be too much of a distraction for the company at this juncture. Trivago
Skift Take
Trivago is hotel-only and is focused on growing its own brand without the headaches of trying to figure out what to do with an additional brand. Trivago isn't talking about it, but would gladly leave it to Kayak to try to determine what to do with multiple brands such as Momondo and Cheapflights.
Trivago is very content with its own brand and despite having $240 million in cash on hand, the hotel-search site isn't planning on making big acquisitions anytime soon.
That's the word from Trivago Chief Financial Officer Axel Hefer, who told Skift that the company's leadership discussed merger and acquisition strategy after Ctrip acquired Skyscanner last year and earlier this year after the Priceline Group entered into an agreement to buy the Momondo Group.
"So from our perspective one of the key reasons for our success is that we are extremely focused," Hefer said, adding that a large acquisition might dilute the company's focus. There are other drawbacks as well, he said.
What would you get?
