Articles tagged “metasearch”

Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.

Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.

The partnership is part of HomeToGo’s efforts to boost its experiences business.

Today's podcast looks at metasearch and changing consumer habits, United’s next Boeing issue, and an Ohtani tourism boost.

Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.

As Tripadvisor's decade-old bet on Viator is paying off, Tripadvisor has become less reliant on advertising from Expedia and Booking.com.

A potential buyer could decide to break up Tripadvisor's parts, including Viator, TheFork, and metasearch, under the theory that the parts are worth more than the whole.

Will investors have patience for Trivago's multiyear effort to turn things around?

Booking.com can argue that it doesn't used banned screen-scraping to access Ryanair flights. Meanwhile, Google, "an honest/transparent OTA," can do no wrong in Ryanair's eyes.

When a hotel rate appears in Google Search or on an online platform will it include the junk fee that makes it more expensive than a rival? That's what's a stake in these bills for the travel industry.