Articles tagged “metasearch”

Today's podcast looks at metasearch and changing consumer habits, United’s next Boeing issue, and an Ohtani tourism boost.

Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.

As Tripadvisor's decade-old bet on Viator is paying off, Tripadvisor has become less reliant on advertising from Expedia and Booking.com.

A potential buyer could decide to break up Tripadvisor's parts, including Viator, TheFork, and metasearch, under the theory that the parts are worth more than the whole.

Will investors have patience for Trivago's multiyear effort to turn things around?

Booking.com can argue that it doesn't used banned screen-scraping to access Ryanair flights. Meanwhile, Google, "an honest/transparent OTA," can do no wrong in Ryanair's eyes.

When a hotel rate appears in Google Search or on an online platform will it include the junk fee that makes it more expensive than a rival? That's what's a stake in these bills for the travel industry.

You can see Tripadvisor's priorities crystal clear in where its restructuring occurred. The Tripadvisor Core segment took the heaviest hit, and Viator was impacted the least.

Until now, Tripadvisor has emphasized growth for Viator, backed by ample marketing, at the expense of profitability. It appears as though the company will moderate that strategy for 2024.

Kayak and OpenTable, two Booking Holdings brands, laid off 80 employees, Skift has learned.