Articles tagged “mobile”

The rise of the On-Demand Economy, where goods and services are only a click away, has fundamentally changed the expectations of the modern consumer: we're now used to getting whatever we want whenever we want it and without friction.

Who says you can't dream big — or small? Just don't ask us to pitch on Shark Tank, please. Also, this is why we're writers and not entrepreneurs.

We've seen it over and over again by now: Given the vast marketing resources of major players in the hotel booking arena, it is extremely hard for startups to build their brand with consumers. Building a business-to-business company is somewhat easier but Stayful's pivot might have come too late.

It’s time to reexamine the long, arduous process of booking travel on mobile and provide consumers with a simpler path to purchase.

In the past, authorities have been able to both move fast and be competent, but the complete lack of information provided this time around to travelers so far by airlines and authorities only creates confusion for international travelers.

Facebook would certainly love nothing more than for hotels to use its platforms exclusively for their mobile needs. But what Christine Warner has to share about how hotels should be thinking about mobile, and social media platforms, is advice any hotel can use.

Tink Labs is a standout Hong Kong company in the hotel ecosystem. It attracted $170 million in funding to make its Handy loaner smartphones a free amenity in hotels worldwide. But we found some other companies that are also offering promising tools for hoteliers.

Everyone has been talking about video this year and mostly regarding newer platforms and products such as Snapchat, Instagram Stories, and Facebook Live, for example. But YouTube still dominates content marketing and gives brands a chance to tell stories in a more natural way rather than streaming or bite-sized video on other platforms.

Using geolocation to push offers to guests is a good idea, in theory, but hotels need to be very mindful they don't overload or annoy their guests in the process. And given all the data breaches we've seen over the past few months alone, they need to be a lot more careful about how they're using that information, or any information for that matter, collected from their customers.

Smartphone users of travel apps don't have many apps downloaded at a time, but are willing to try an app based on recommendations from family and friends.