Articles tagged “mobile”

Like smartphones themselves, mobile messaging has become ingrained in our everyday lives. Register for this upcoming #SkiftWebinar hosted by LivePerson to learn the most effective mobile messaging strategies for travel brands .

What a year it has been for Facebook and the travel industry and it's not over yet. For a company with the unparalleled size and reach of Facebook to say that travel is the industry it's putting some of its most significant investment towards in the next year should tell you something about the state of the industry. We can't wait to see what's in store for 2017.

As tour operators become more nimble with their use of mobile technology, they'll be able to strengthen their appeal to consumers who are looking to purchase tours and activities on demand.

Facebook has already given travel brands a variety of ways to communicate with and target consumers with relevant content. But the company's backstory on how it became mobile-first ahead of the pack is also worth knowing and is laid out in this video.

Yelp struggled outside North America, and is giving up on developing its business abroad. Competing against business listings from companies like Google and TripAdvisor has taken its toll on the company.

Another app-based start-up has failed to live up to the hype. And we're still waiting for a company in the tours and activities field to translate marketing buzz into a scalable and profitable business.

The challenge, and opportunity, for airlines is to evolve their businesses for a new “connected commerce” environment. Download your FREE report now!

Google has several very clear advantages over competitors: its mountains of data sets and the computing power to do something with them. That's the context of some of these incremental changes in Google Flights and hotel search. Slowly but surely, after much data crunching and testing, Google -- which already is one of the largest players in travel -- is enhancing its flight and hotel products for consumers and advertisers.

While we'd probably cut these response times in half or maybe more before we start to get frustrated, the importance of this survey lies not in how long people are willing to wait for a response to a hotel service request made by text, mobile apps, email, or social media. It's the fact that more hotels need to be paying attention to these channels and instituting better standards for addressing requests that come through them.

This will be a tough rule to enforce, but the U.S. government probably made the right call. Why take the risk of having a fire on an airplane, especially for a phone Samsung has recalled?