Articles tagged “mobile”

Interview: Kayak CEO on Downplaying TV Ads and Direct Bookings

Kayak started the direct-booking trend among travel metasearch sites, but now CEO Steve Hafner says improvements have been made on partner sites so direct booking is no longer a priority and can hurt, rather than help, turning lookers into bookers. Have the conditions really changed or is this Priceline Group-speak?

Skift Global Forum: MasterCard CMO on Future of Experiential Travel

The local and experiential trend in travel -- you know, the kind of trips that millennials are said to be in love with -- has gotten to the point that MasterCard and others are curating and offering these escapes for their customers. It is a natural fit as travelers knock off cities on their bucket lists, using their credit and debit cards.

Free Webinar: The Rise of the Silent Traveler

Skift and Egencia hosted a webinar to answer an important question: If the hospitality – the actual human to human interaction – part of the travel industry becomes less and less important, how will the industry define itself?
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Interview: Qunar CEO Makes No Apologies, It’s All About Price

Qunar CEO Chenchao "CC" Zhuang isn't like some travel bosses who claim their companies can differentiate themselves based on the experiences they provide. Zhuang wants to compete on comprehensiveness and price, and he claims Qunar's platform is driving such efficiencies that he can win on price and by showing loyalty to consumers' wallets.

Interview: Expedia’s CEO on the Transformation of Travel Booking

Booking.com is a big-time leader in travel marketing through Google, and Expedia spends a ton of money on search engine marketing, too. While both companies are committed to this type of "pull" marketing, Expedia is making a big bet on multi-device search and "push" notifications as the future of travel booking.