Articles tagged “mobile”

New Handbook: Best Practices for Mobile Marketing in Travel and Hospitality

Mobile continues to be an increasingly important channel, not only for planning and booking, but for all stages of the travel journey. To help travel companies leverage the power of mobile marketing, Acoustic has released its “SMS as a Competitive Advantage” handbook, with key insights into messaging practices that can help maximize customer engagement and boost return on investment.
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Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia

People in the West traditionally have used mobile phones as a research tool and a desktop for transactions whereas in the East, since people mostly skipped the offline era, users began directly in the digital age through mobile. Companies looking to boost mobile commerce need to create unique touchpoints and tailor their product offerings to achieve a greater sales mix.

5 Ways 5G Will Transform the Air Travel Experience

5G has the potential to significantly impact the air travel experience and enable numerous process improvements. Enhanced connectivity will benefit both travelers and employees by improving everything from passenger processing and security to baggage management and retail operations.
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