Samhi Hotels' acquisition comes with a Marriott-led lifeline for Rare India, which has had to adapt significantly over two decades as experiential has grown in the region.
Hotels, airlines, and travel players stand to benefit as concerts in India are no longer localized, with Indians repeatedly traveling as far as they need to for the experience.
If someone had thought of the frenzy around Coldplay concerts in India as a one-off event, think again! More international musicians are coming to India, and Indians are traveling across the country to experience it live.
Wyndham is recognizing that its frequent guests like doing things, not just sleeping in rooms. Its loyalty members can now trade points for experiences like sold-out concerts and sports events.
That Indians are keen on experiencing live events is now well-established. But their growing affinity to combine these events with extended stays and local exploration is becoming a major economic driver.
Mumbai hotels' performance in January shows that the hotel industry continues to gain from events. One trend to watch: The big drop in new hotel signings across India.
Can a music label make a good hotel brand? Universal Music Group believes you'll pay $400 a night to stay at its new Umusic Hotels. It aspires to build "cultural hubs" that combine hotel, entertainment, and local music heritage.
Traveling for music, sports, natural wonders – the experiences we share with others are a powerful force for connecting the world. We call it Live Tourism.
More and more travelers are seeking play activities as a means for self-fulfillment, looking inward as a source of travel inspiration. Destinations that embrace entertainment, sports, and cultural tourism will be better positioned to attract both regional visitors and international travelers.