Universal Music’s New Hotel Brand Banks on Trend in Live Tourism
Photo Credit: The lobby of Umusic Hotels Teatro Albéniz in Madrid. Umusic Hotels
Skift Take
Can a music label make a good hotel brand? Universal Music Group believes you'll pay $400 a night to stay at its new Umusic Hotels. It aspires to build "cultural hubs" that combine hotel, entertainment, and local music heritage.
It's been over a year since the Umusic Hotels chain launched its first property in Madrid. So Skift caught up with the brand’s president, Jordi Solé, to learn about the brand's strategy.
Umusic Hotels, the live-performance-themed brand created by Universal Music Group (UMG) and investor Dakia Entertainment Hospitality Group, is scoping out new hotels in Europe, the U.S., and Latin America. Solé said there was potential for 200 properties worldwide.
"UMG is the largest music company in the world," Solé said. "So there are many locations where we could bring a hotel and entertainment asset, and UMG would be willing to plug in and deliver the experience."
Exterior front view of the Umusic Hotels Teatro Albéniz. Source: Umusic Hotels. Madrid HotelsSpeaking from the hotel brand’s headquarters in Miami, Solé had just returned from a month of business trips to Europe, the east and west coasts of the U.S., and Latin America.
Umusic Ho
