Cruise lines and Disney know that a card linked to your credit card makes spending easier. But a bracelet you don't even have to whip out? Even easier than that.
Uncharacteristically un-Disney-like response from Iger on the privacy concerns, the Congressman's letter was reasonable and was only raising questions in a routine way as any concerned lawmaker should. Strange; It just makes you more suspicious.
Rep Ed Markey is the author of Children's Online Privacy Protection Act, and his questions on Disney's new pass aimed at children are valid ones, if only to understand if Disney has properly thought this through and has the protections in place.
Disney is excellent at many things, and getting people to feel special while spending lots of money is one of them. Like everything else Disney does, this effort will be closely watched by everyone from theme park rivals to credit card companies.