Struggles of a small U.S. state to get bigger tourism dollars: New Mexico case study
Judging the success of an ad campaign is difficult, especially when you rely on a company that tends to see results through rose-colored lenses.
Articles tagged “new mexico”
Branson protests paying rent for his Virgin Galactic spaceport
Is the once-bullish Branson having second thoughts on his $1 million annual rent obligation as the launch of space tourism drifts farther into the future?
Entrepreneurial candy shop owner introduces Breaking Bad limo tours to Albuquerque
Film and TV tourism can be used to fuel not just a small-town business, but an entire country’s tourism marketing strategy.
Virgin Galactic threatens to cancel contract with U.S. spaceport over liability protection
As the only company considering space tourism seriously enough to sign a 20-year lease with a monthly rent of $84,000, Virgin holds all the cards in negotiations with the New Mexican terminal.