Articles tagged “new zealand”

Are destinations taxing visitors because they don't want them to show up? Actually, the conversation around tourism taxes shows that it's not really fewer visitors that destinations want — it's more resources and management tools to deal with them properly.

If workout centers want to reach more customers, staying in the fitness lane may not cut it anymore. Instead forward-thinking athletic clubs are elevating themselves into full-fledged lifestyle brands.

Hospitality is ingrained into New Zealand’s culture, creating a destination committed to wowing group and incentive trip planners.

James Cameron is the latest A-list celebrity to be hired for a major tourism campaign, and this one actually seems like a decent fit.

Some destinations have worked to attract expats for decades and already reap the praise and rewards for doing so.

Truly identifying with travelers as a traveler -- not as a marketer who is thinking like a traveler -- helps viewers relate better to the brand message.

Snapchat has expanded its Our Story to cities outside of users' locale to feature nearby happenings, but it needs to be much less random as it grows into a real product rather than a series of experiments.

Social media has been the darling of destination marketing for the last five years, but you may be surprised how those impressive Facebook and Twitter numbers translate to actual visitors.

Female safety is a concern from the streets of Medellin to the alleys of Bangkok to the nightclubs of New York City, but cities that make a concerted effort to cater to the safety and needs of female travelers will see the benefits of friendlier reputations and higher visitation in the coming years.

New Zealand has too much riding on its reputation for adventure tourism to be anything but vigilant in vetting operators, but accidents are going to occur anywhere people are jumping out of planes on a daily basis.