Tourism boards are always trying to keep up with how visitors are finding and interacting their content. The Google Analytics update should make this easier. Hopefully, they can actually capitalize on the new information.
Tourism can bring billions of dollars to the Gullah Geechee Corridor along the Southeast coast in the U.S.. The challenge is ensuring most of it doesn't get siphoned off by profit-maximizing outsiders.
Historical preservation in hotel design isn't new, but it remains relatively rare for hotels to honor the rich histories of their Black neighborhoods. The industry need more leaders like Larry Crosby, general manager of The Foundry Hotel, part of Hilton's Curio Collection.
Historically, tourism in the Deep South steered clear of discussing slavery and Jim Crow, instead leaning on less contentious topics like country music and antebellum architecture. But now, civil rights museums are becoming an important part of the South's tourism landscape, even if many state tourism boards haven't gotten on the bandwagon.
Tourism bureaus in North Carolina are losing significant convention business due to the governor's new anti-LGBT law, so they need to start collecting as much data as possible to support a potential amendment.
Not all Airbnb hosts are as welcoming as Airbnb depicts and not all Ibis are as luxurious as it portrays, but advertising is more about shifting consumers' perceptions of a product than their practical expectations.