Articles tagged “norwegian cruise line”

Norwegian Cruise Line is betting that Alaska cruise passengers will turn up — and pay a premium — for a big new ship designed for the market.

While the tone has changed this year in conversations about China — lower prices will do that — executives say they still believe in the market for the long term.

Cruise line executives trumpet the benefits of global deployment: When one part of the world is having trouble, other regions tend to improve. Unfortunately for Norwegian Cruise Line Holdings, the biggest markets are struggling at the same time.

Norwegian Cruise Line is being strategic about deploying new ships to growing markets and bringing its aging fleet up to a better standard. But it still faces a challenge in communicating what exactly a Norwegian cruise experience is.

Now that major cruise lines have updated their onboard product with all new bells and whistles, they're looking to revamp their land offerings to attract consumers who are the most hesitant to cruise.

We wondered how the terror attacks in Europe would affect travel plans this summer. Now we're getting a glimpse of the impact, at least when it comes to Mediterranean cruises.

Cruise lines are all trying to differentiate themselves as the number of global passengers increases. Branding campaigns and ad blitzes are one way to get that word out, but operators also have to focus on delivering a top-notch experience.

Do healthy cruise line bookings signal a robust economy? We'll find out.

The announcement by Norwegian Cruise Line Holdings to cancel all stops in Turkey this year is the most sweeping yet by an American cruise operator. Now all eyes turn to Carnival and Royal Caribbean.

Will a $400 million investment in cruise ships, cuisine and private destinations keep passengers coming back for more? Norwegian Cruise Line is about to find out.