Norwegian Cruise Line Bets More on Alaska After Caribbean Disappoints
Photo Credit: A rendering of the Norwegian Bliss is shown against a backdrop of mountains in Alaska. Norwegian Cruise Line is sending a new ship to Seattle for Alaska sailings for the first time. Norwegian Cruise Line
Skift Take
Norwegian Cruise Line is betting that Alaska cruise passengers will turn up — and pay a premium — for a big new ship designed for the market.
After a disappointing stretch for Mediterranean and Caribbean sailings, Norwegian Cruise Line on Thursday announced the operator is upping its game for the Alaska market.
The Miami-based cruise line will base a brand new ship in Seattle seasonally for the first time starting in June of 2018. The 4,000-passenger vessel will visit Ketchikan, Juneau, and Skagway in Alaska as well as Victoria, British Columbia on weeklong voyages.
Norwegian Bliss will be designed for Alaska cruising, though the cruise line is not saying yet what that means. Wyland, the marine artist and conservationist, is designing the artw
